Marketing &
Guerrilla Execution

Marketing creates the opportunity — franchisees create the outcome through local, hands-on execution.

    • Best when the priority is lead volume and database growth

    • Needs strong FOH systems and follow-up to convert the extra volume

    • Attendance can vary without a financial commitment attached

    • Attracts fewer, more qualified, higher-intent leads

    • Reduces no-shows, smooths the transition into membership

    • Reinforces a premium, results-driven position from the outset

Open Week Assets

YARD ASSETS
YARD ASSETS
TYG ASSETS
TYG ASSETS

Disclaimer: These assets will be available for download from 10 August but must not be used until advertising goes live on 24 August.

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Guerrilla Marketing Checklist

  • Grab your unique location link before printing anything — wrong link means lost leads Mandatory

  • Download approved assets/templates from the Portal

  • Insert your QR code, check placement and scan-ability, request a print proof

  • Print in the correct sizes (A4 / DL fold)

  • Distribute locally — cafés, gyms, schools (with permission), noticeboards, local events

  • Refresh and move posters every few days to stay visible

Must Do —
Final Recap

    • Treat Open Week as a campaign, not a single event

    • Book full weeks upfront — record everything in Mindbody and CRM

    • Call every new lead within 5 minutes of registration

    • No staff member on the floor without fully understanding the program

    • Keep every touchpoint premium - always delivering the extra 1%

    • Over-prepare: dashboards live, waivers signed, Mindbody business app on the work phone

    • Assign lead ownership clearly, update CRM daily

    • Aim to fully empty the pipeline by the Sunday it wraps