FAQ

Straight answers pulled from past campaign
wrap-ups.

  • The Open Week Pass is not an introductory offer, meaning previous visitors can purchase it again. If you would like to restrict this offer to new clients only, please contact franchisesupport@theyardgym.com.au.

  • Around 60% of registrants attended, and 30–40% of attendees converted into members.

  • Yes, if the value is clearly communicated. Studios that charged saw no resistance and better outcomes.

  • Immediately — from session one if you feel it's the right fit. Reflect their goals back to them, plant the seed early, and begin membership conversations, with most conversions happening from the Wednesday of Open Week.

  • Focus on individual outreach, re-engage leads with personalised messages, and revisit your booking process and calls-to-action.

  • Use the Accountability Pipeline to allocate evenly and track engagement so no one slips through the cracks.

  • Keep the conversation going. Continue following up with leads, deliver a consistent member experience, and convert trial momentum into long-term memberships.